Jakob Nielsen founded Finecast and leads the development of GroupM’s Addressable TV strategy together with Kelly Clark and Irwin Gotlieb.
Formerly UK Managing Director of GroupM Digital, the largest media buyer globally, Jakob was instrumental in changing the trading strategy of the UK; changes that are being rolled out worldwide.
Having also held key roles within companies like Microsoft, as well as founding two digital marketing start-ups following his Masters of Science degree from Copenhagen Business School, Jakob is a husband and father with passion for F1, football, travel, good food and wine.
Rich Astley oversees the development and deployment of advanced TV advertising product solutions around the world. Working with broadcasters, technology platforms, data providers and advertisers, Rich helps solve the technical challenges to make addressable TV a reality.
Prior to Finecast, Rich worked in video and advertising technology in New York and Seattle and has held several roles in WPP agencies in trading and client leadership roles.
Rich is also a family man with a love of outdoor pursuits and an ambition to one day live on the beach and surf every day.
Brett joined GroupM in 2015 as General Manager of the new native advertising unit, plista. Inside of 2 years, plista became the fastest growing native advertising business in Australia.
Brett then moved to the newly established [m]PLATFORM unit to lead the commercial and marketing teams. This new unit encompassed Xaxis, plista and the specialist service teams powering the new data and technology offering.
Prior to GroupM, Brett was at Yahoo! for 8 years in a variety of product, commercial and general management roles.
Dylan joined the Finecast Australia team in May 2018 as the Head of Product & Operations overseeing the product development, partnerships, and operations of the business.
Since joining Finecast he has been working tirelessly with broadcasters, technology platforms, data providers and advertisers to help solve the considerable technical challenges that will make addressable TV a reality in Australia.
Prior to Finecast, Dylan joined GroupM Australia in 2015, launching the Programmatic Buying Unit at GroupM Connect and [m]PLATFORM, before taking up the Head of Programmatic role across all programmatic operations at GroupM.
In her role Tania leads the development of client strategy, insights, business strategy and our growth agenda. This includes all aspects of Finecast marketing, strategic planning and helping advertisers understand how to plan, buy, and measure addressable audiences on TV.
Tania has a deep understanding and passion for the opportunities that exist in the ever-changing digital landscape. Her considerable experience in innovation and new product activation makes her a naturally talented evangelist for Finecast.
Prior to her current role, Tania was the Marketing & Communications Director of [m]PLATFORM where she played a pivotal role in launching GroupM’s proprietary data & technology business in Australia. Tania joined [m]PLATFORM from Xaxis, where she led the development & deployment of Xaxis’ market leading suite programmatic product solutions.